Wholesale Minimum Order Value (MOV) Calculator
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Wholesale Minimum Order Value (MOV) Calculator

Determines optimal Minimum Order Value (MOV) to ensure small retailer orders do not dilute wholesale fulfillment margins.

Total FOB cost including packaging

Suggested retail price paid by end-consumer

% off MSRP

Standard Keystone wholesale discount is 50%

Tier 2 Wholesale Price (Keystone)
$25.00

Manufacturer Gross Margin: 50.0% ($12.50 / unit)

Key Strategic MetricCalculated Value
Tier 1 (MOQ: 50 units | 45% off)$27.49 (Margin: 54.5%)
Tier 2 (Keystone: 200 units | 50% off)$25.00 (Margin: 50.0%)
Tier 3 (Distributor: 500 units | 55% off)$22.50 (Margin: 44.4%)
Tier 4 (Master Case: 1000 units | 60% off)$20.00 (Margin: 37.5%)
Unit Production Cost (COGS)$12.50
Suggested Retail MSRP$49.99

Keystone pricing (50% off retail) allows the wholesale retailer to double their money while protecting your manufacturing gross profit.

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How to Use This Tool in 3 Easy Steps

1

Enter Fixed Order Processing Cost

Input warehouse pick, pack, invoice, and customer service cost per order.

2

Input Target Gross Margin

Specify minimum required percentage margin on wholesale business.

3

View Minimum Order Value

Inspect the lowest dollar amount you can accept profitably without adding surcharges.

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Instant Speed

<5ms client execution

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Native app feel

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Frequently Asked Questions (FAQ)

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