Ad Creative Fatigue Decay Model
Detect when winning video ads or image creatives are experiencing audience saturation. Models rising frequency, declining CTR, and rising CPA to signal creative refresh deadlines.
Campaign Metrics
Live algorithm updates🎯 Every $1.00 spent on advertising generates $3.50 in tracked revenue.
How to Use This Tool in 3 Easy Steps
Enter Initial Campaign Metrics
Input starting CTR and ROAS when the creative was new.
Enter Current Frequency & CTR
Input current metrics from Ads Manager.
Check Fatigue Level
View fatigue percentage and whether it is time to cycle in new creatives.
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Instant Speed
<5ms client execution
Mobile Ready
Native app feel
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Frequently Asked Questions (FAQ)
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