Retargeting Ad Frequency & CPM Capping
Avoid annoying warm shoppers by calculating the ideal frequency cap for Meta and Google Display website visitor retargeting pools based on custom audience size.
Campaign Metrics
Live algorithm updates🎯 Every $1.00 spent on advertising generates $3.50 in tracked revenue.
How to Use This Tool in 3 Easy Steps
Enter Custom Audience Size
Input 30-day website visitors or Add to Cart count (e.g. 15,000).
Input Expected CPM
Input retargeting CPM (typically $20 - $35).
Get Max Daily Budget
See the exact maximum daily spend to avoid exceeding a 4.0 frequency cap.
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Zero data collection
Instant Speed
<5ms client execution
Mobile Ready
Native app feel
100% Free
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Frequently Asked Questions (FAQ)
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